Teacher Appreciation Week
Role: Art Director, Designer, Stylist
Creative Team: Jake Minton, Sarah McLaughlin, Chris Gilmore, Eric Gonzalez
Each year, the United States celebrates Teacher Appreciation Week, and as the leading educational travel company, EF Tours makes it a priority to honor educators in style. In 2023, I spearheaded an exciting campaign that featured a giveaway of five incredible gifts over five days, each one more impressive than the last. The grand prize—a New Year's 2024 trip—was kept a thrilling secret until the final day of the promotion. I am proud to have continued this initiative in 2024, building on its success and ensuring that we celebrate the vital role teachers play in shaping our future.
2024
2023
Instagram posts were created for each day of the giveaway, leading up to the big Panama NYE reveal.
I created a series of stickers and a card of appreciation to send out with each winner’s gift. The cards encouraged the winners to post photos of their well-earned prizes and tag us on social media.
