EF Ultimate Break is a group travel company for 18–29 year olds. During the summer of 2019, I trekked across the Atlantic to fully concept and art direct a "What We Do" video. Our goal was to make it clear what EFUB does in a fun and interesting way. I and a small film crew followed 5 different tour groups in 5 different countries, aiming to capture an authentic glimpse into on-tour life. When we returned to Cambridge, we shot in-house to clarify the role of our staff.

This video is still used in YouTube advertising as a major touchpoint for customers interested in travel.