EF Global Rewards

One of our main goals at EF Tours is attracting and retaining Group Leaders (teachers who lead students from their school on tour). With the Global Rewards program, EF Group Leaders are given the opportunity to explore the world like never before by earning points for booking and referring others.

To start, I designed a landing page that captures the essence of the Global Rewards program. The goal was to create an enticing online experience that would engage and motivate EF Group Leaders to make the most of their earned points.

Additionally, I designed a printed booklet that showcases the extensive range of rewards available through the program, aiming to convey the excitement, freedom, and possibilities that come with accumulating and utilizing Global Rewards points. The booklet serves as a comprehensive guide, empowering EF Group Leaders to make informed decisions on how to best utilize their points.