$25K Giveaway
Role: Associate Creative Director
Creative Team: Reed Dusseault, Cassie Title, Jake Minton
Let’s face it: Travel is expensive. At EF, we want to help every student travel, so we run a $25K giveaway each season. It’s a double win—the winning teacher can use the funds to help their students afford an EF tour, and contest entries give us new qualified leads. For this campaign, I acted as an Associate Creative Director of design, guiding the Designer and Copywriter through the process of creating a campaign for both print and digital.
Direct mail
Social ads
Email series
Sweet Memes
In addition to design direction, I was also tasked with being the Cheif Meme Consultant—that is, helping the team come up with wacky memes for Bored Teachers to post on their social channels. (Yes, we love Spongebob, can’t you tell?)
