Teacher Appreciation Week
Each year, the United States celebrates Teacher Appreciation Week, and as the leading educational travel company, EF Tours makes it a priority to honor educators in style. In 2023, I began spearheading an exciting campaign that featured a giveaway of five incredible gifts over five days, each one more impressive than the last. The grand prize—a New Year’s 2024 trip—was kept a thrilling secret until the final day of the promotion. I am proud to have continued this initiative in 2024 and 2025, building on its success and ensuring that we celebrate the vital role teachers play in shaping our future.
ROLE
Art Director, Designer, Prop Stylist
CREATIVE TEAM
Jake Minton (Writer), Sarah McLaughlin (Writer), Chris Gilmore (Producer), Eric Gonzalez (Photographer)
In 2025, teaching felt especially exhausting: students more distracted than ever, the world throwing curveball after curveball, and every teacher subreddit reading like a burnout confessional. Our “Week of Wellness” was designed as a real counterweight to all of that, giving teachers a moment to breathe and feel taken care of. Throughout the week, we surprised them with a spa gift card, a cozy travel sweatsuit, noise-canceling headphones, and an Oura ring—small ways to support their mental health in a year that desperately called for it. Everything led up to a well-earned finale: a free trip to Guatemala.
In 2024, we had some fun teasing the destination through the gifts themselves. Teachers received a Yeti travel mug, an Apple Watch, a cheese subscription, and a KitchenAid frozen-treat set—each one a little wink toward what was coming next. Everything built toward the finale: a free ski trip to the Swiss Alps.
In 2023, we kicked everything off with our first-ever “Giveawayapalooza,” a week of prizes that leveled up day after day. Teachers unwrapped Yeti bottles, an international snack-box subscription, an Away suitcase decked out with custom stickers, and an Illy espresso machine—all leading up to the big finale: a free trip to Panama.
