Teacher Appreciation Week ’24
Role: Art Director, Designer, Stylist
Creative Team: Gen Wittrock, Mary Kate Gough, Chris Gilmore
Each year, the United States celebrates Teacher Appreciation Week. As the leading educational travel company, EF Tours can and should go all out for the occasion. In 2023, we decided to give away 5 truly awesome gifts in 5 days (and yes, they got better and better each day.) The final gift, a New Year's 2024 trip, was kept a secret until the last day of the promotion. So, I'll keep it a secret until you get to it on this page.
I organized, art directed, and styled a photoshoot to showcase an array of prizes, including Yeti water bottles, international snacks, an Away suitcase, and an Illy espresso machine. Each item was thoughtfully selected to honor and reward the dedication of educators.
Instagram posts were created for each day of the giveaway, leading up to the big Panama NYE reveal.
I created a series of stickers and a card of appreciation to send out with each winner’s gift. The cards encouraged the winners to post photos of their well-earned prizes and tag us on social media.
